A new way to reach B2B decision-makers
To reach one decision-maker you spend thousands — on ads, agencies and SDRs. They ignore you anyway, because they get none of it. PaidFor pays them directly for 30 minutes of real attention. Same budget — it just lands where it works.
HR Tech · decision-maker · interactive video
*** VERIFIED ATTENTION ***
This is what the decision-maker sees before saying „yes" to a conversation. You pay for the whole verified conversation — e.g. ~€550, when one SQL in HR Tech runs up to €2,400.
The whole idea in three sentences
You pay Google, LinkedIn, an agency and SDRs just so someone notices your offer at all.
The person whose attention you fight for gets none of that money — so they treat you like spam.
You pay that person directly. They book 30 minutes, hear the offer out and tell you the truth — a fit or not.
We pay them for their time and honesty — never for a „yes". That is exactly why what you hear is real.
Same budget, new address
We are not asking for a new budget. We are asking you to redirect the one you already spend.
Today vs with PaidFor
Reaching a decision-maker costs you about the same either way — the question is what you get for it. Today: a lead that mostly vanishes. With PaidFor: 30 minutes of webcam-verified attention from the right person.
1 · Today — classic outbound
| Segment | USA | Western Europe | Poland |
|---|---|---|---|
| HR Tech / benefits | $1,000–3,000 | €0.6–2.4k | 1.5–5.7k PLN |
| CRM / Sales Tech | $0.9–2.5k | €0.6–2.0k | 1.0–4.7k PLN |
| Cybersecurity | $1.5–4.5k | €0.9–3.5k | 1.7–8.5k PLN |
| ERP / finance automation | $2.0–6.0k | €1.2–4.7k | 2.3–11.4k PLN |
| Enterprise services | $1.8–5.5k | €1.1–4.3k | 2.0–10.4k PLN |
A model, not a benchmark — ranges from campaign costs, SDR salaries and regional data. This is what one SQL costs you, and it converts ~5%; a pilot replaces it with your numbers.
2 · With PaidFor
Instead of paying platforms for a lead that vanishes, you pay the right person directly — for 30 minutes of verified attention. A conversation that definitely happened. Below is what they earn for their time; the harder to reach, the more.
| Seniority | Reward to the person |
|---|---|
| Specialist / manager | €70–230 |
| Head / director | €120–350 |
| VP / function lead | €460–1,150 |
| C-level / board | €460–2,300 |
Illustrative ranges — the exact reward depends on segment, market and how hard the person is to reach. Full campaign pricing is set during the pilot.
How it works
The sponsor always gets a report. Sales contact — only with the participant's consent.
You define who you are looking for: role, company, situation, fit criteria.
We confirm it is genuinely that person. Identity and role verified.
The decision-maker sees the offer, topic and reward upfront. They can decline.
A 30-minute recording: slides, narration and questions in one. They watch on their own time, not live.
The webcam records their reactions and questions check comprehension — proof they genuinely engaged. They leave an honest opinion.
They decide whether they agree to further sales contact.
Research buys insight. „What does the right buyer think of this offer?" — no promise of a meeting.
In-market builds pipeline. „Who has this problem now?" — you pay for the attention of someone with an active need.
Who it's for
PaidFor is not just opinion research. It is paid, deliberate familiarization of the right person with your product — a new drug, a SaaS platform, a machine. The honest opinion is a by-product; first comes the expert's real attention.
Instead of chasing physicians through medical reps, you pay them directly to genuinely get familiar with a drug or device — with questions that check understanding.
HR managers and team leads familiarize themselves with a hiring, benefits or review platform — before it hits the shortlist.
Technology and security leaders get to know the solution in 30 minutes, instead of ignoring another cold email.
Finance leaders familiarize themselves with an automation, payments or reporting platform.
Procurement leads and engineers familiarize themselves with a component, machine or technical service.
Lawyers, architects, vets — any specialist who is hard and costly to reach with classic outreach.
Example industries. PaidFor works wherever a specific, hard-to-reach person makes the decision, and their deliberate familiarization with your offer is worth more than a click.
Secure by design
Participants are paid for showing up and saying what they think — even if it is a hard „no, thanks". They get no more for praise and no less for criticism. You buy attention and truth, not a compliment.
You pay for a verified conversation and honest feedback. Never for positive sentiment.
A negative opinion and no consent to further contact do not reduce the payout.
We screen role, employer and company policy for conflicts of interest.
Brief, screening, consents, completion and payout — all documented.
We exclude public procurement and high-risk roles — separate legal review.
Questions & answers
CPL counts clicks and leads — cheap in the dashboard, weak in the room. CPQA (cost per qualified attention) counts one thing: how many times the right decision-maker actually heard your offer and gave you an honest answer. You pay per conversation, not per click.
Every participant is verified: identity, role, employer and fit to your brief. The session itself is an interactive video — the decision-maker is recorded on webcam, and questions along the way check they genuinely engaged. You get proof of real engagement, not a claim.
No. We pay for time and an honest opinion — never for a „yes". A participant gets no more for praise and no less for criticism, and a hard „no" is worth the same. That is why the signal you get is real.
We pick one segment and 60 verified conversations across two cohorts (research and in-market). We agree on outcomes upfront: over 85% completion, over 30% consent to a next step, over 40% of conversations turned into a real opportunity.
You pay per verified conversation, not a subscription. The price per conversation depends on segment and market — benchmarked against your current cost to reach one SQL, often several to over ten thousand. A pilot shows your real CPQA on your data.
Panels buy an opinion detached from buying. PaidFor connects the two: research buys insight, in-market builds pipeline from people with an active need — with a full audit trail and opt-in for further contact.
Pilot
We design a pilot with you in a single segment and agree on the outcomes upfront: how many complete the conversation, how many consent to a next step, how many turn into a real opportunity.
A short intro call, no commitment
We'll get back to you within one business day to design the pilot.
From one URL we run enrichment and a draft. ICP, task, payout and compliance are set in the builder. You never see the participant's contact or payout data.
Preview version — the form doesn't send data to a server yet.